Marketing
Turn scattered marketing into one plan you can measure.
Many SMEs are unsure whether their marketing works, so they underinvest or try a bit of everything. We start from your customers and your goals, build one coherent plan, and measure what it returns.
Who it’s for
- You spend on marketing but can’t say what it brings back
- You have tried several tactics without a plan that ties them together
- Your market or your customers are changing faster than your message
What we do
Deep discovery
We investigate category, competition, culture and consumer, so no unknowns are left. The output is a clear picture of who your customers are and what they need next.
Strategy and segmentation
Customer segmentation, positioning and a communication strategy, tied to your business goals. The question we keep asking is not “what’s next for your business?” but “what’s next for your customer?”.
Plan the year
A realistic calendar of campaigns and channels that fits your budget and your team, with the tools to run it, from social and email to search.
Measure and adapt
Monthly reporting on reach, leads and return on investment, and a quarterly look at trends, so you can adjust quickly. Smaller companies can change course faster than large ones, and we use that.
Marketing is one of five areas we score. The weakest area sets the pace of growth.
- 48 of 75
- Strategy and vision11/15
- Process improvement9/15
- Risk assessment12/15
- Marketing6/15
- Idea management10/15
What you get
- A customer and market insight report
- Customer segments and a positioning statement
- A communication strategy and 12-month marketing calendar
- A measurement plan with the few numbers that matter
- Monthly reporting and a quarterly strategy review
Questions
We are small. Do we really need a marketing strategy?
Especially then. With limited budgets, a fragmented approach wastes the money you have. A short, clear strategy tells you what to stop doing as much as what to start.
Do you run the campaigns, or just plan them?
Both, depending on what you need. Some clients want the plan and run it themselves; others keep us on for monthly support.
Do you work in French?
Yes. In Québec, French is not optional for customer-facing marketing, and we plan bilingual work from the start rather than translating at the end.
How do you use trends and foresight?
We study market trends so we can anticipate your customers’ next problems, not only react to the last one. It is how a small company stays relevant as its market shifts.
Related
Book a 30-minute consultation.
Tell us whether you run a fleet or a growing business, and what is on your mind. We will get back to you promptly to set a time, on-site, remote or by phone. Prefer to talk now? Call 514-713-8214 or email info@pinnstrategies.com.