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Vijay Joshi

About Phoenix

Big-firm expertise, with small-business emphasis.

Phoenix Innovative Strategies is a Montréal consulting firm for small and medium-sized businesses, with a dedicated practice for trucking and transportation companies.

Smaller organizations often lack access to the resources and expertise that larger companies take for granted. We built Phoenix to close that gap: high-quality, practical advice and hands-on help, whatever your size or industry. We are based in Montréal and serve clients across Canada.

Our work runs through two doors. Transportation Solutions helps carriers with safety, compliance, process improvement, risk assessment and the relationship with their insurer. Business Growth Solutions helps SMEs with strategy, marketing, branding, websites and lead generation. The two share one way of working: start from the data, work side by side with your team, and stay until the change holds.

Vijay Joshi, our Principal Consultant, brings years of hands-on experience in the trucking sector. He works directly with owners, safety managers, dispatchers and drivers, and he is known in the industry for turning complex regulation into routines a small company can keep up. In December 2025 he led our seminar “Trucking Industry: Current Challenges and Solutions” in Dorval, and in April 2026 he took part in a panel at the Canada Truck Operators Association’s industry session in Montréal.

We call our approach “humanizing data”: translating numbers into actionable strategies, and working with clients to make change with confidence, empathy and purpose. Our guiding values are inclusion, stewardship, loyalty, excellence and passion.

Our vision is to be the trusted consulting partner for small and medium-sized companies, helping them solve their most complex business performance challenges. Our mission is to increase your profitability while prioritizing the well-being and growth of your people.

  1. Start from the data

    We turn your inspection reports, sales figures and process times into insights you can act on, and we show them as simple graphics rather than long reports.

  2. Fit the tool to the company

    Solutions are tailored to your size, fleet or team, and finances. Where a spreadsheet and a clear routine will do, we won’t sell you complex software.

  3. Work as an extension of your team

    We engage everyone from drivers and front-line staff to leadership, so the change has buy-in, and we work on-site, remotely or both.

  4. Stay after the handover

    Regulations change, markets shift and new ideas come up. We offer ongoing support, check-ins and progress reviews so the results last.

On the record

Panel discussion at the CTOA industry session

The Canada Truck Operators Association brought more than 600 industry leaders and policymakers together in Montréal to discuss safety, compliance and supply chain resilience. Vijay Joshi took part in the panel discussion.

Seminar: “Trucking Industry: Current Challenges and Solutions”

Phoenix hosted small trucking companies at the Hampton Inn & Suites in Dorval for a seminar and open question-and-answer session led by Vijay Joshi, on tariffs, border uncertainty, rising costs and safety compliance.

Recognized by CTOA

At the same session, the Canada Truck Operators Association recognized Vijay Joshi’s contribution to the discussion with a plaque.

Book a 30-minute consultation.

Tell us whether you run a fleet or a growing business, and what is on your mind. We will get back to you promptly to set a time, on-site, remote or by phone. Prefer to talk now? Call 514-713-8214 or email info@pinnstrategies.com.