Phoenix Innovative Strategies · Montréal
Consulting for safer fleets and growing businesses.
For fleet owners & safety managers Transportation Solutions Safety, compliance and a documented safety record your broker can take to the insurer. 01Safety & compliance02Process improvement03Insurance liaison04Risk assessment Enter Transportation 
For business owners Business Growth Solutions Marketing, branding, websites and leads, with a senior adviser who stays after launch. 01Marketing02Branding03Professional websites04Lead generation Enter Business Growth 
Growth assessment
A clear view of where your business stands, in five minutes.
Fifteen statements across strategy, process, risk, marketing and ideas. You see your overall result straight away, then a breakdown by area with the first actions to take.
Who you work with
Hands-on trucking experience, applied to your business.
Vijay Joshi is Phoenix’s Principal Consultant. He has spent years inside the trucking sector, working on policies, driver files, maintenance records and the processes that tie them together. In December 2025 he led Phoenix’s seminar “Trucking Industry: Current Challenges and Solutions” in Dorval, and in April 2026 he spoke on a panel at the Canada Truck Operators Association’s industry session in Montréal. He works with small and medium-sized companies because that is where one well-built process makes the biggest difference.
Vijay Joshi · Principal Consultant
AboutWhat clients say
“Vijay Joshi’s safety and compliance-related strategies helped reduce the fleet’s maintenance costs and breakdowns, improved the safety profile of the company with a favourable insurance premium, and increased customer trust. He is a highly efficient people manager and meticulously identifies and eliminates underlying causes…”
“At Vantage Logistics Services, Vijay Joshi has developed robust policies and processes that not only improved the safety compliance profile of the company, it also boosted its operational efficiency. This resulted in reduced insurance premiums, lower maintenance costs and fewer fleet breakdowns. His approach of data-driven decision-making is consistently logical, objective and undertaken with confidence and integrity…”
Insights
Insights and events
All insights Turning trucking challenges into competitive advantage Key takeaways from our December seminar in Dorval, “Trucking Industry: Current Challenges and Solutions”: smart data, customer loyalty and a safety profile that builds trust. 
Are you in the red? The FMCSA’s Inspection Selection System How the FMCSA’s ISS score is built from CSA data, why a carrier in the red zone loses money through inspections and insurance, and what to do when the score climbs. 
Myths about safety and compliance in the trucking industry, part 1 Four common beliefs that hold small carriers back: that safety doesn’t pay, that it costs too much, that compliance is one-size-fits-all, and that technology alone will fix it. Contact
Book a 30-minute consultation.
Tell us whether you run a fleet or a growing business, and what is on your mind. We will get back to you promptly to set a time, on-site, remote or by phone. Prefer to talk now? Call 514-713-8214 or email info@pinnstrategies.com.
8864 Rue Cure-Legault, LaSalle, Montréal, QC H8R 2W1
514-713-8214 · info@pinnstrategies.com