Branding
Build a brand that starts with your strategy, not your logo.
Brand awareness is one of the hardest problems for an SME. We help you define your vision and priorities, say clearly what makes you different, and give it a consistent look and voice in English and French.
Who it’s for
- Your business has outgrown the name, logo or message it started with
- Customers, and even employees, describe you in different ways
- You are entering a new market or launching a new line of business
What we do
Vision and priorities
We work with leadership to document the vision, goals and priorities, so everyone in the company can explain them. A brand that the team does not understand will not reach customers.
Positioning and messaging
From discovery research, we define who you serve, what you promise and why you are different, and turn it into messaging your team can use in sales, on the website and in proposals.
Identity
Name review, logo refresh, colour and type, and templates for the documents you use every day, designed to work in English and French.
Keep it alive
Brands drift. We run short idea sessions with your team to collect and evaluate new ideas, and check every year that the brand still fits where the business is going.
The strategy comes before the logo. Four steps, in that order.
- 01Assess
- 02Plan
- 03Implement
- 04Monitor
What you get
- A one-page brand platform: vision, mission, values and positioning
- A messaging guide with key messages for each audience
- A visual identity: logo, colour palette, typography and usage rules
- Templates for presentations, proposals and social media
- Bilingual versions of all key materials
Questions
Do we need a new logo?
Not necessarily. Many brands need clearer positioning and messaging more than a new mark. We tell you honestly which one you need.
Where do idea management and innovation fit?
Our Adaptability Endurance Matrix assesses how well your company adapts to change. We use it, together with structured idea sessions, so your team keeps contributing new ideas and the brand evolves with the business.
Can you work with our existing designer?
Yes. We can provide the strategy and messaging, and brief your designer on the identity.
Related
Book a 30-minute consultation.
Tell us whether you run a fleet or a growing business, and what is on your mind. We will get back to you promptly to set a time, on-site, remote or by phone. Prefer to talk now? Call 514-713-8214 or email info@pinnstrategies.com.