Lead generation
Build a steady flow of qualified leads, and know what each one costs.
Generating meaningful leads is one of the most common hurdles for SMEs. We build a simple, measurable system: the right customers, the right channels, a clear offer, and a follow-up routine that does not depend on memory.
Who it’s for
- Leads arrive in bursts, then dry up
- Enquiries come in but too few become customers
- You don’t know which channel your best customers came from
What we do
Define the ideal customer
Who buys, why, and what they look like before they buy. Segmentation and targeting start here, using your own sales history where you have it.
Choose channels and offers
The few channels where those customers already are, and an offer worth responding to: a consultation, an assessment, a guide.
Capture and follow up
Forms, landing pages and a simple CRM or pipeline, with follow-up emails and reminders, so no enquiry is left waiting.
Measure the return
Cost per lead, conversion to customer and return on marketing investment, reported monthly, so you invest more in what works and stop what doesn’t.
A lead is only worth what happens after the form is sent.
- 01Assess
- 02Plan
- 03Implement
- 04Monitor
What you get
- An ideal customer profile and segments
- Landing pages and lead-capture forms
- A simple CRM or pipeline set up for your team
- Follow-up email sequences and reminders
- A monthly report on leads, conversion and return on investment
Questions
Can you guarantee a number of leads?
No, and be careful of anyone who does. We can build a system that is measured from the first week, and improve it with every month of data.
Do we need an expensive CRM?
Usually not. For most small businesses, an affordable, scalable tool set up properly does the job. We choose tools that fit your size.
Does this work for trucking companies too?
Yes. Carriers looking for new shippers or lanes use the same system, and a strong safety profile is part of the story that wins customer trust.
Related
Book a 30-minute consultation.
Tell us whether you run a fleet or a growing business, and what is on your mind. We will get back to you promptly to set a time, on-site, remote or by phone. Prefer to talk now? Call 514-713-8214 or email info@pinnstrategies.com.